CAUSE MARKETING CASE STUDY
Ad Council “Because of You” Campaigns.
Because of You is a movement that encourages teens to reflect on the power of their words and actions and consider how they are affecting others. While only one-third of teens list bullying as a top concern, twice as many say they regularly experience behaviors like drama, teasing, and exclusion. The Ad Council worked with Hallmark to bring lessons around this topic into the classroom in a relatable way, using videos and activities.
HOW WE HELPED
Our team worked with the Ad Council to:
Ad Council and Hallmark saw great engagement in schools across the country, maximizing the efficacy of existing campaign investments.
The Spotlight article was promoted through social posts which drove 5,080 signups before signup was discontinued.
67% of teachers said the programs well-received by students
66% of participants “loved” the Hallmark Card Activity, while 16% “liked it a lot”
OF TEACHERS SAID THE PROGRAM WAS WELL RECEIVED
OF PARTICIPANTS "LOVED" THE HALLMARK CARD ACTIVITY.