PRODUCT SAMPLING CASE STUDY

Kashi Products

THE SITUATION

Kashi is a better-for-you brand that offers products like cereals, grab-and-go bars, and more, using natural ingredients that are high in protein and fiber. The brand wanted to use sampling to introduce new products and needed help reaching targeted audiences in environments outside of the grocery store.

HOW WE HELPED

Kashi’s new GoLEAN bars were a perfect fit for parents and students on the go. We helped distribute the samples in areas and environments that increased trial among these all-important target audiences.

+1M

KASHI PRODUCTS SAMPLED BY ITK COLLECTIVE

We helped Kashi with their sampling program by:

  • Identifying impactful ways to reach parents via daycares/preschools
  • Connecting with college students on campuses where products were available
  • Coordinating all outreach to all locations and gatekeepers
  • Handling fulfillment and shipping to ensure products arrived on time to the right people
  • Fielding research among participating channel partners and consumers to measure likeability of the product, brand awareness, and purchase intent

 

Kashi-1

THE RESULTS

Kashi gained a great foothold in new markets, leveraging samples to create customers and build word-of-mouth awareness. 

78% of samples went to people who had never purchased Kashi products before, extending awareness and trial

99% of channel partners said they’d like to receive Kashi samples again

85% of college students indicated they would tell a friend about Kashi

99%

WOULD TAKE KASHI SAMPLES AGAIN

+80%

OF COLLEGE STUDENTS WOULD TELL A FRIEND ABOUT KASHI

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Location

ITK Collective            Charleston, SC 29403 
hello@itkcollective.com
843-285-6282

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