PRODUCT SAMPLING CASE STUDY
Kashi Products
THE SITUATION
Kashi is a better-for-you brand that offers products like cereals, grab-and-go bars, and more, using natural ingredients that are high in protein and fiber. The brand wanted to use sampling to introduce new products and needed help reaching targeted audiences in environments outside of the grocery store.
HOW WE HELPED
Kashi’s new GoLEAN bars were a perfect fit for parents and students on the go. We helped distribute the samples in areas and environments that increased trial among these all-important target audiences.
+1M
KASHI PRODUCTS SAMPLED BY ITK COLLECTIVE
We helped Kashi with their sampling program by:
- Identifying impactful ways to reach parents via daycares/preschools
- Connecting with college students on campuses where products were available
- Coordinating all outreach to all locations and gatekeepers
- Handling fulfillment and shipping to ensure products arrived on time to the right people
- Fielding research among participating channel partners and consumers to measure likeability of the product, brand awareness, and purchase intent
THE RESULTS
Kashi gained a great foothold in new markets, leveraging samples to create customers and build word-of-mouth awareness.
78% of samples went to people who had never purchased Kashi products before, extending awareness and trial
99% of channel partners said they’d like to receive Kashi samples again
85% of college students indicated they would tell a friend about Kashi
99%
WOULD TAKE KASHI SAMPLES AGAIN
+80%
OF COLLEGE STUDENTS WOULD TELL A FRIEND ABOUT KASHI
Location
ITK Collective Charleston, SC 29403
hello@itkcollective.com
843-285-6282