CAUSE MARKETING CASE STUDY
Neutrogena has long been a pillar of the skincare and wellness space. The brand had recently produced a documentary with Kerry Washington covering the dangers of skin cancer and sun exposure for teens. Now it was time to spread the word and get kids to pay attention.
HOW WE HELPED
Our team reached out to our network of teachers to provide physical and virtual learning kits built around the documentary. Teacher guides featured extension activities designed to engage students on the important topics and make the lessons relatable. Supplementary materials and videos—such as a message from Kerry Washington—were also provided to leverage the star’s influence.
We helped Neutrogena with their cause marketing campaign by:
Neutrogena saw great engagement in schools across the country, maximizing the efficacy of existing campaign investments.
OF TEACHERS SAID THEY WOULD PARTICIPATE AGAIN
OF STUDENTS CHANGED THEIR MINDSET ABOUT SKIN CANCER